Hey Reader,

Welcome back!

This week, we're sharing with you a new, free AI tool from Google that can create entire marketing campaigns, a ChatGPT prompt that builds your perfect brainstorming foil, a fantastic video breaking down the unexpected ways AI is affecting modern businesses, and more.

There's a ton of great stuff to get to today, so let's get right to it...

🪄 App of the Week: Pomelli by Google Labs

Use Case: Easily Generate On-Brand Content for Your Business

Link: Pomelli (Free, Not Sponsored!)

Why you should care:
​Pomelli is the latest AI experiment from Google Labs, and this may be their most impressive creation yet.

It's an AI tool designed to help small to medium-sized businesses (SMBs) create entire marketing campaigns that are on-brand and scalable.

Pomelli works in a three-step process: first, it analyzes your website and generates a "Business DNA" profile for your brand. Then, it uses that Business DNA to create a variety of campaign ideas for your business. Finally, Pomelli creates high-quality, customized assets for you to download and use.

Here's how to start using Pomelli today:

1. Use the link above to go to the Pomelli platform.
2. Log in with a Google account.
3. Select the "Let's Go!" button to get started.
4. Enter your business website's URL.
5. Wait a few minutes while Pomelli generates your Business DNA. (In our test it took less than one minute, but Google warns it can take more than ten.)
6. Review the snapshot of your Business DNA. Change anything you'd like! Make manual edits to your Business DNA until you're satisfied with it.
7. Hit the "Looks Good" button and Pomelli will start generating social media campaigns.

Once Pomelli has generated your initial campaigns, you can review them, edit them, and create entirely new campaigns by explaining your idea to Pomelli in natural language.

This is the kind of AI tool that most companies would charge you an arm and a leg for, but Google is letting you use it for free right now. There's no guarantee that it will remain free once it comes out of the "experimental" stage, so go check it out and take advantage of this tool while it's still free!

📰 News That Matters: Your Next Performance Review, Courtesy of AI

Link: JPMorgan offers staff AI chatbot to help write performance reviews | Financial Times

Why it matters:
​If you've ever felt like office politics were standing between you and a good raise, good news: your next performance review might be written by AI.

This week, banking giant JPMorgan Chase announced that it will give employees the option to let an in-house chatbot write year-end evaluations.

The upside for JPMorgan is obvious: time is money, and managers are expensive. Using an AI tool to reduce writing time could speed up the employee evaluation process tremendously.

However, there are also potential benefits for employees that may not be obvious at first glance. Most notably, AI models have far less emotional bias than humans.

A human-written report will always contain some level of bias, whether positive or negative, simply because the person writing the report knows the person they're writing it about.

If a manager likes an employee, they may write a more favorable report than they even intend to. If an employee and a manager just don't "click", then the employee might get an unfairly negative report even though their work has been satisfactory.

One important note: humans are not out of the mix. JPMorgan says employees are ultimately responsible for final submissions, so they copy/paste at their own risk.

This experiment from JPMorgan aims to answer the question "Can an AI improve the employee review process by speeding it up and removing human bias?"

And no matter what the answer is, this won't be the last time we see a company try to use chatbots to speed up employee reviews.

If JPMorgan's experiment succeeds, others will immediately copy the model and implement it themselves. If this first experiment fails, JPMorgan and its peers will try to understand why and try again.

So whether you get regular performance reviews, write them, or both, pay close attention to this story, as the results of this first experiment will set a precedent for the rest of the business world.

📝 Prompt of the Week: Create Your Perfect Foil

Prompt Formula:
​I want you to write up a description of a person who would be a perfect foil for me. Somebody I could bounce ideas off of, who thinks in a different way than I do, and who could offer me suggestions and insights I may not come up with on my own.

Follow-Up Prompt:
​That’s great! Could you please act as this persona for the remainder of our conversation today?

Quick Description:
​This two-part prompt sequence creates your own perfect creative foil: someone who thinks differently from you, challenges your assumptions, and helps you see ideas from fresh angles.

In the first message, ChatGPT builds a detailed description of a person who would naturally balance your thinking style. Then, in the follow-up prompt, you “activate” that persona so ChatGPT can actually become them for the rest of the conversation.

The more context ChatGPT has about you, the better this prompt sequence will perform. If you have good Custom Instructions set up, it will work well, but if you have Custom Instructions, curated Memories, and Conversation History turned on, it will work much better.

How to Use:

1. Review your Custom Instructions and Memories to ensure they are up-to-date.
2. Copy the above Prompt Formula and send it to ChatGPT.
3. Copy the Follow-Up Prompt and sent it to ChatGPT as well.
4. Begin talking with your newly created creative foil!

📽️ Video of the Week: AI Is Laying Off... Senior Executives

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For the past few years, business leaders, management consultants, and senior executives worldwide have been trying to figure out the best way to substitute expensive human work with cheap, efficient AI labor.

Well, the numbers are in, and it turns out that the most cost-efficient way to use AI in the workplace is to replace those very same upper-level business leaders.

Watch this video from YouTube channel How Money Works to learn exactly why your boss may need to worry about losing his job to AI more than you do!

📢 Community Highlight: New Member-Created App Unifies All Your AI Assets

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At its core, The AI Advantage is all about learning new skills, mastering them, and applying them to create something special.

And this week, community member Kostek did exactly that, launching an all-in-one platform for managing your AI assets called Versuno. Click here to check out the Versuno website!

Kostek put up a post in the community introducing everybody to Versuno, explaining some of the inspiration behind its creation, and offering open invites to become an early adopter.

He got immediate feedback and support from community members, and this is what The AI Advantage is all about: building real things with AI, sharing, collaborating, and growing together.

Want to learn how to go from idea to launch like Kostek?

Click here to learn about The AI Advantage community and how to get involved.

That's all for this week!

See you next Thursday.

Much Love,
Igor & The AI Advantage Team

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Written By:​
​Igor Pogany - igor@myaiadvantage.com​
​Daniel Pierce - danielpierce305@gmail.com​
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