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The Future of Advertising (According to Meta)
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Hey Reader, We’re officially halfway through 2025, and if the pace of AI so far this year is any indication, the back half’s going to be absolutely wild. This week, we'll explain Meta’s ambitious plan to reinvent advertising, show you how to use Google AI to try on any clothing, and share a prompt that’ll help you find the perfect music for your projects. Whether you’re building, marketing, creating, or just exploring, there’s something in here for you! Let’s get right into it... 🪄 App of the Week: Try On by Google Use Case: See How Clothes Look On Yourself Before Buying Link: Google Try On (Free, Not Sponsored!)​ Why you should care: Now Google’s doing it, and it actually works. Try On lets you upload a full-body photo of yourself and instantly see how real clothes would look on your body with folds, drapes, fabric textures and all. This is the first time virtual try-on has been done at this scale and with this level of realism, and it’s completely free! Here's how to use Google Try On:
Do note that as of now, Search Labs and experiments are only available in 7 languages and in around 120 countries and territories. You can check this page to see if your language and country are supported! 📰 News That Matters: The Future of Advertising (According to Meta) Link: Meta Aims to Fully Automate Ad Creation Using AI | Wall Street Journal​ Why it matters: The Wall Street Journal reported this week that Meta is building AI tools that will let advertisers create entire campaigns with almost no human input. The idea is simple: show Meta what you’re selling, and it’ll handle the rest across Facebook, Instagram, and other platforms. Right now, advertisers can use Meta’s AI to tweak existing content. But by the end of next year, especially for brands with smaller budgets, the tools will be able to generate ads from scratch. That includes creative, copy, targeting, personalization, and more. Meta's upcoming AI tools will even adapt visuals and messaging in real time based on things like user location. As you may have guessed, Meta isn't exactly doing this out of the kindness of its heart. (Fun fact: corporations don't have hearts.) This strategic push for AI in advertising is central to Meta’s future. Advertising made up 97% of Meta's revenue in 2024. Most folks think of Meta as a social media company, but in reality, Meta is more like an advertising empire masquerading as a social media company. Over the past few years, Meta has poured that advertising money into developing custom AI chips, new data centers, and models they're training to master the art of persuasion. It looks like Meta's ultimate goal is to become the go-to source for "AI for advertising". Of course, not everyone’s on board. Some big brands are wary of handing over creative control and worry the AI just isn’t good enough yet to generate consistently high-quality visuals or video. Still, if Meta pulls this off, it would lower the barrier to entry for digital marketing and fundamentally change who gets to compete online. Change like this can feel overwhelming, but it’s also a huge opportunity. The earlier you understand the landscape, the better your shot at finding an edge within it. We'll be sure to cover the major developments of this story as they unfold this year, so stay tuned! 📝 Prompt of the Week: Turn Vibes into Searchable Metadata Prompt Formula: Quick Description: Use this prompt to have ChatGPT break songs down into their components, making it easy for you to find similar songs on whatever royalty-free platform you're using. How to Use:
This is a killer prompt for YouTubers, podcasters, filmmakers, and anyone trying to evoke a feeling without getting hit with a copyright claim. 📽️ Video of the Week: The Easiest Way to Build an App in 2025 (Claude Code) Heard about vibe coding but worried about the time investment necessary to learn a new skill? Fear not, friend! ​In this video, Igor shows you how to use Claude Code to create apps in minutes that normally would take you hours or days. It's a quick 7-minute tutorial that teaches you exactly how to set Claude Code up, plus it gives you an example of an app Igor recently built so you can see for yourself what it's capable of. Give it a watch if you're ready to dive into the world of AI vibe coding! 📢 Community Highlight: Special Guest Speaker Series The best advice and insights come from those who have been there before. And Albert Chan has definitely been there before, with 21 years of experience with Procter & Gamble (P&G), Google, Meta, and as Chief Revenue Officer at an AI analytics startup. Albert graduated from Harvard Business School and regularly lectures on AI marketing at the University of Washington Bothell. Over the next week, Albert is coming to The AI Advantage Community to teach a two-part crash course on AI in Sales and Marketing! In the first session on June 9th, he'll be teaching effective strategies for leveraging AI to move customers through the sales funnel. Then in the follow-up session on June 12th, Albert will showcase how to generate leads, boost sales, and optimize marketing campaigns with the latest AI tools. We're super excited about these events, and we truly hope you join us. That's all for this week! See you next Thursday. Much Love, ​ ​ Follow The AI Advantage: Written By:​ |
​Hi! I'm Igor with The AI Advantage.
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June 2025 Community Highlights If you’ve been wondering what we do in The AI Advantage community, here’s your peek behind the curtain. Every week community members are building tools, testing workflows, and solving real problems with AI, asking questions and sharing wins along the way. Below is a breakdown of what happened in our community last month alone. New Guides & Resources Each week, we post at least 2 new guides or curated resources designed to help you learn how to use the latest and...
June 2025 Community Highlights June was a fantastic month as The AI Advantage community got to spend serious time testing the new AI tools and updates from Claude, OpenAI, Google, and more. This is exactly why we built this community! We don't want to just discuss the news with you. We want to go hands-on with these tools and make true discoveries about what's possible with the latest in AI. Below, we've concisely recapped the most informative and interesting happenings in the community so...
Hey Reader, Welcome back! Ever feel like new AI tools are coming out faster than you can keep up, but most of them aren’t helping with the stuff that actually slows you down? You’re not imagining it. This week, a Stanford study revealed that most AI startups are solving problems you don’t have and ignoring the ones you do. We'll break down why that matters and how to make sure you're not stuck with tools that do more harm than help. Plus we'll show you how to use a new voice assistant from...